that aim to change the way people shop, work, eat or relax for the better
want to know how we do it?

call us

strategically driven,
identity based
and creatively led


Beemster Beauty

Hans' favorite spot at his fingertips. Just walking, first within the strict grid of the Beemster with its rectangular plots built up according to a geometric pattern, and then up the dike, meandering through the landscape. Tranquility...
→ lees meer

The Style Outlets, signed & delivered

The new outlet center in Halfweg, halfway down the road from Amsterdam to Haarlem is built on piles, the outlet center virtually emerges from the water, a clear reference to traditional Amsterdam architecture. We designed the new wayfinding and signing throughout the entire complex, the graphical icing on the cake.
→ lees meer

EndLESS Amsterdam

Now on show in Arcam: EndLESS Amsterdam, the circular city in the making, an exhibition that shows that Amsterdam is becoming a circular city. Amsterdam has committed itself to achieving a fully circular economy by 2050. What does this transition mean? And how do we see this reflected in the built environment?
→ lees meer

From yellow ATMs to white bank branches

Last week, the Dutch newspaper Volkskrant reported that the coronavirus crisis is forcing banks to close even more branches and banks such as ING and Rabobank are planning to reduce branch numbers quickly. Many of the bank offices that were temporarily closed due to COVID-19 restrictions won't resume operations.

→ read further

Design for the interim normal

Over the past few weeks, we have posted photographs by colleague and photographer Judith based on the theme 'retail and hospitality in coronavirus times'. The photos explore how retail and hospitality are dealing with the measures to contain the spread of coronavirus and, in particular, how they are communicated and implemented. The photo series showed some fun and inspiring solutions, but also more than that.

→ read further

Isn't it time to rethink and reform the concept of shopping streets?

We develop concepts for, among other things, shopping streets. This is a big part of what we do. However, sometimes we visit places where people seem to cling to idea of the archetypal shopping street. The idea of a shopping street as a place for leisure, where you can stroll from shop to shop looking for a new outfit, stop for a coffee or snatch up a gift.

→ read further