The convenience market is growing rapidly. The REWE Group has jumped onto the convenience bandwagon by launching REWE To Go. Unlike the REWE supermarket customer, a target group that we know everything about, the REWE To Go customer is considerably younger. REWE asked us to develop a new, modular concept that meets the needs of young, urban consumers. The starting point was the visual identity recently redeveloped by REWE.
The convenience store industry is showing steady growth in an increasingly competitive market. REWE, the German supermarket chain with more than 15,000 stores worldwide, decided to invest in a new store concept to stimulate their expansion.