Ochama is a brand new omnichannel retail concept for the European market from Chinese retail giant JD.com. A novelty in the world. The so-called pick-up shops opened their doors in Leiden and Rotterdam, Diemen and Utrecht.

Following a year of research, design and construction, in early 2022 we created the introduction of the Ochama pick-up shops in Europe. The design makes it look effortlessly simple, yet behind the scenes these stores are state of the art. They come fully equipped with robots, a completely automated warehouse and, self-service pick-up machines that handle both digital and physical orders.

Ochama, a new brand under JD.com, prides itself on "applying industrial automation to the retail market, resulting in a price advantage for consumers."
With the opening of physical stores, Ochama aims to make the purchase of everyday quality products effortless, without compromising on the need for quality control and accessibility. Set up to meet all needs, ranging from small stores in city centers to peripheral distribution centers with fully equipped showrooms/pickup centers.

Ochama commissioned us to create an integrated formula from small to large format.