our approach
At the strategic level, working with Urban Retail, we further elaborated the ambition and objectives of the Port of Amsterdam in a clear proposition and positioning in which both the actual physical location and the development of a community for cross-fertilization and innovation are central.
Spatially, we developed a flexible interior design concept for the building on Moselhavenweg. The concept consists of two parts: the shell of the building as a "raincoat" with the facilities as offices, and workspaces as flexible boxes below. Through this box-in-box concept, custom spaces can be developed from the activities of the startups and accommodate many different types of startups.