Rijk Zwaan opens new Seed Connect Centre
- CE Design Claessens Erdmann
- 5 days ago
- 1 min read
We are proud to announce the successful completion of the interior design of the multifunctional meeting center of Rijk Zwaan's new Seed Connect Centre in De Lier (South Holland). The offices and the experience center in particular.
The facility, which officially opened April 8, represents a major expansion for the global vegetable seed company.
We partnered intensively with the team at Rijk Zwaan to really bring their story to life. Through creative storytelling techniques, visitors now take a journey through five perspectives: consumer, grower, food processor, retailer and, of course, Rijk Zwaan itself. This multi-faceted approach makes abstract concepts such as “innovation,” “sustainability” and “cooperation” concrete and tangible for visitors.
Working closely with RoosRos architects as well as our interactive partner WT Interactive, we have ensured a cohesive and holistic design experience throughout the building.
In the increasingly competitive seed market, the multifunctional meeting center, part of the Seed Connect Centre, really gives Rijk Zwaan a distinctive face. What our design shows is that they are much more than just a seed supplier. Namely, an indispensable partner in the entire food ecosystem. Together with the client, we created a versatile meeting place here where ideas can flourish.
