Experience centres

Digitalization offers infinite possibilities for connection, bridging gaps between colleagues, customers, and partners. Yet, we firmly believe the physical world remains irreplaceable, capable of delivering the most profound impact—when strategically orchestrated. This demands a holistic brand perspective, crafting and conveying narratives through immersive, interactive experiences.

Story driven design

A remarkable visitor or experience centre functions as a compelling storyteller. We employ story-driven design techniques to craft narratives that illuminate a brand's heritage, core values, innovative products, and distinctive services. Interactive displays, multimedia installations, and strategically placed physical objects become our storytelling instruments, guiding visitors on an emotionally resonant journey that transcends traditional communication.

The power of interaction

How do you engage your audience in a world flooded with information? The answer lies in interaction. With interaction, communication becomes dialogue. Together with our friends at WT Interactive, we create spaces that invite participation and interaction, which is the only way to really engage your audience and get your story across.

Customer journey integration

An experience centre's fundamental purpose is to positively contribute to a brand's narrative and enhance customer brand perception. We conceptualize these spaces as critical touchpoints within a broader, more complex customer journey. By designing from an expansive brand perspective and considering the entire customer experience, we ensure each interaction adds meaningful value and deepens brand connection.

Brand consistency

A meticulously designed experience centre serves as a tangible, multisensory manifestation of a brand's identity. Beyond storytelling, materials, colors, textures, and even carefully curated scents become nuanced translations of brand essence. These elements must seamlessly align with the brand's fundamental values and messaging, creating a cohesive, immersive experience that resonates deeply with visitors.

Modular

Recognizing that an experience centre represents a significant investment, we prioritize flexibility and adaptability. The ability to evolve with new products, services, seasonal shifts, and marketing campaigns is crucial. Our modular design approach ensures that the experience remains dynamic, relevant, and consistently aligned with the brand's ongoing narrative.