about
we create places
By combining a deep understanding of human behaviour with creative thinking, we create places that are distinctive, effective, intuitive and meaningful. Places that aim to change the way people shop, work, eat or relax for the better.
how we work
strategically driven
identity based
creatively led
what we do
We control all stages of the spatial creative process. From vision and initial concept or commercial strategy to design and implementation. Our design-and-build projects are planned and completed working closely with our partners, from the first sketch to the last screw. We do not use predefined scripts or models. Each project is a new challenge, a new opportunity to create something unique according to the needs of each client. After all, what works for one client is not guaranteed to work for another.
strategy
branding and positioning
customer journey mapping
concept and format development
target group and user analysis
schedule of requirements
vision and scenario development
master planning
design
architecture
interior architecture
furniture design
lighting
graphic design
in-store communication design
signage and wayfinding
implementation
engineering
permits
calculation
supervision
project management
rollout management
who we are
Our team consists of strategic consultants, interior architects, architects, graphic designers, product designers, stylists and project managers. We believe that close cooperation based on respect and trust leads to the best results. Our motto is: we don't work for you, we work with you.
Hans Preeker
strategist | partnerSander Bos
strategist | partnerLieke Genten
interior architect | architect | partnerStefan van der Weele
interior architectBart van Ham
architect | project managerFloortje Broek
designer | finishes specialistVerena Hauschke
graphic designerRob Erdmann
graphic designerRita Martins
architectJeroen Brugman
engineer | project managerEsther Barten
engineerEster van der Bilt
public relations | project managerLuis Monteiro
architect | image makerJudith Everaarts
interior architectWouter Hoevers
engineerMadeleine Racz
interior architectPieter Meier
engineerFelipe Trewhela
engineer | draftsmanFerran Huguet
engineer | draftsmanFreek Claessens
architect | founderHans Erdmann
architect | founderwith whom we work
Claessens Erdmann has over 30 years' experience in creating great places. In the past three decades of our existence, we have amassed an impressive number of projects and clients, from small businesses and solo professionals to large organisations and household names. Both in the Netherlands and abroad. This is something that we are very proud of. We have long-term relationships with many of our clients and ensure their brands and identities are translated throughout the organisation and across all communications. From the stores to the experience centre and the headquarters of Sligro Food Group and from the AFAS offices to the AFAS Live concert hall.
Lieke Genten
As a designer, I love it when a piece of furniture or a building or space only grows more interesting and beautiful the longer you look at it. When you see a special detail or material and get it. Like when you look at a piece of art in a museum.It's about learning to see not just with your eyes, but with all your senses. There is something deeply satisfying about touching something as opposed to just looking at it. I love feeling the softness and suppleness of leather or the grainy texture of wood. Or hearing the sharp clanging and banging of metal, or the low and dull thuds of rubber. Making use of and reinforcing the characteristics of a material will only enrich the design.
Projects that I have worked on include AFAS, Amsterdam Airport Schiphol, Dura Vermeer, Mizuho, Holland Casino and the Van Gogh Museum.
lieke@c-e.design
+31 6 44786360