we create places
By combining a deep understanding of human behaviour with creative thinking, we create places that are distinctive, effective, intuitive and meaningful. Places that aim to change the way people shop, work, eat or relax for the better.
how we work
what we do
We control all stages of the spatial creative process. From vision and initial concept or commercial strategy to design and implementation. Our design-and-build projects are planned and completed working closely with our partners, from the first sketch to the last screw. We do not use predefined scripts or models. Each project is a new challenge, a new opportunity to create something unique according to the needs of each client. After all, what works for one client is not guaranteed to work for another.
branding and positioning
customer journey mapping
concept and format development
target group and user analysis
schedule of requirements
vision and scenario development
in-store communication design
signage and wayfinding
Our team consists of strategic consultants, interior architects, architects, graphic designers, product designers, stylists and project managers. We believe that close cooperation based on respect and trust leads to the best results. Our motto is: we don't work for you, we work with you.
with whom we work
Claessens Erdmann has over 30 years' experience in creating great places. In the past three decades of our existence, we have amassed an impressive number of projects and clients, from small businesses and solo professionals to large organisations and household names. Both in the Netherlands and abroad. This is something that we are very proud of. We have long-term relationships with many of our clients and ensure their brands and identities are translated throughout the organisation and across all communications. From the stores to the experience centre and the headquarters of Sligro Food Group and from the AFAS offices to the AFAS Live concert hall.
Verena HauschkeI can get really excited about letter shapes and compositions. And also about the greater visual story captured in our 3D projects. Every architecture project starts with a concept from which visual rules are extracted. These rules are the foundation of a visual language. I apply these 'ingredients’ in digital or print format for wayfinding or packaging. The established rule of thumb 'form follows function' is the starting point for my designs. I also like to incorporate an element of fun. Years ago, I moved to Amsterdam from Stuttgart. I fell in love instantly, both with the city and my Graphic Design and Art course at the Gerrit Rietveld Academy.
Some of the recent projects I completed are: the packaging for Julia's and the Jan Linders brand, and the in-store communication for Kruidvat, REWE To Go and the Van Gogh Museum shop.
+31 20 4280000