we create places
By combining a deep understanding of human behaviour with creative thinking, we create places that are distinctive, effective, intuitive and meaningful. Places that aim to change the way people shop, work, eat or relax for the better.
how we work
what we do
We control all stages of the spatial creative process. From vision and initial concept or commercial strategy to design and implementation. Our design-and-build projects are planned and completed working closely with our partners, from the first sketch to the last screw. We do not use predefined scripts or models. Each project is a new challenge, a new opportunity to create something unique according to the needs of each client. After all, what works for one client is not guaranteed to work for another.
branding and positioning
customer journey mapping
concept and format development
target group and user analysis
schedule of requirements
vision and scenario development
in-store communication design
signage and wayfinding
Our team consists of strategic consultants, interior architects, architects, graphic designers, product designers, stylists and project managers. We believe that close cooperation based on respect and trust leads to the best results. Our motto is: we don't work for you, we work with you.
with whom we work
Claessens Erdmann has over 30 years' experience in creating great places. In the past three decades of our existence, we have amassed an impressive number of projects and clients, from small businesses and solo professionals to large organisations and household names. Both in the Netherlands and abroad. This is something that we are very proud of. We have long-term relationships with many of our clients and ensure their brands and identities are translated throughout the organisation and across all communications. From the stores to the experience centre and the headquarters of Sligro Food Group and from the AFAS offices to the AFAS Live concert hall.
Sander Bos'What can you offer customers or visitors?’ or 'what's really going on in a place?' For me, this is the starting point of a concept and the very core of our profession. Whether it's a product range in a shop, a menu in a restaurant, job functions in a work environment or plan for a shopping street, it's about connecting the brand, the identity and the physical space. Quality supply creates demand. I firmly believe this to be true.
I studied spatial planning and design at the University of Groningen, urban design at Ball State University in the United States, and brand management at the European Institute for Brand Management (EURIB) in Rotterdam. After completing my studies, I went on to become strategic adviser and process manager at architectural and consulting firm DE LIJN/Inbo. As a partner, I'm jointly responsible for the day-to-day management of our firm. I also provide advice to clients, particularly during the vision and strategy development and concept development stages of projects.
I'm currently involved in the following projects: REWE, BILLA, Ace & Tate, NS and the Municipality of The Hague.
+31 6 47898000