A new Barn is born.
The Barn Food
The Barn is a fast-growing organic fastfood concept with branches in Amsterdam and Utrecht. The Barn wants to expand to 30 branches in the Netherlands in the next 10 years. In 2017 Rotterdam and Eindhoven are the first in line.
question
Help us further develop our first ideas of the Barn, an organic fastfood concept, build a pilot store and make it suitable for roll out in the Netherlands.
our answer
On strategic level we sharpened the concept including translations towards assortment and operational layout.
With the idea of a traditional American barn in our mind, we visually transferred the idea to the physical surroundings. An interior design with no-nonsense and outright references to a Barn. Concrete walls, a wooden hood construction, a brick floor and basic details make the Barn a very cool and rough, but also a charming fast-food player.
With the idea of a traditional American barn in our mind, we visually transferred the idea to the physical surroundings. An interior design with no-nonsense and outright references to a Barn. Concrete walls, a wooden hood construction, a brick floor and basic details make the Barn a very cool and rough, but also a charming fast-food player.
result
The first Barn was “EKO Gold” certified, which means that all products and all ingredients are 100% organic. No other restaurant in the Netherlands has this certification, so it’s quite an honor.
The Barn now has a roll out format with clear design principles for lay out, routing and interior design. This allows The Barn to be created everywhere and in every situation that always feels the same.
The Barn now has a roll out format with clear design principles for lay out, routing and interior design. This allows The Barn to be created everywhere and in every situation that always feels the same.
nice to know
For people who find it difficult to choose under pressure: orders can be placed by using the special The Barn app.