→ projects → Kippie

K(l)ip en klaar.

Kippie

Kippie, a family business since 1945, is a fast growing chicken and grill food formula. The formula was outdated and Kippie asked us for a complete update from store to all communication.


question

The shops of Kippie is for everyone: accessible and inexpensive. Kippie wanted it to keep it that way and asked us to make the formula again in 2017.

a fresh and tasty Kippie shop. Ready for further expansion

our answer

For the development of the new concept we took the simplicity of Kippie as a starting point: 2D and 3D. The visual identity has been simplified and clarified and translated into instore communication, the facade, a clothing line, the lorries, leaflets and posters. Due to a better store layout, the use of real materials and fresh colors the new shop is Kippie at its best.

result

A fresh and tasty Kippie shop. Ready for further expansion.

nice to know

The Kippie history didn't start with chicken. It started with... butter.

the simplicity of Kippie as a starting point: 2D and 3D

want to know more?

Call or mail Ester
+31 20 4280000
ester@c-e.design

Related