K(l)ip en klaar.
Kippie
Kippie, a family business since 1945, is a fast growing chicken and grill food formula. The formula was outdated and Kippie asked us for a complete update from store to all communication.
question
The shops of Kippie is for everyone: accessible and inexpensive. Kippie wanted it to keep it that way and asked us to make the formula again in 2017.
our answer
For the development of the new concept we took the simplicity of Kippie as a starting point: 2D and 3D. The visual identity has been simplified and clarified and translated into instore communication, the facade, a clothing line, the lorries, leaflets and posters. Due to a better store layout, the use of real materials and fresh colors the new shop is Kippie at its best.
result
A fresh and tasty Kippie shop. Ready for further expansion.