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The typical 'joie de vivre' put into signing and words

Jan Linders

Jan Linders is now a concept in the South of the Netherlands. With over 60 supermarkets their focus is on solidarity with the region and a good balance between product, price and action.

solidarity with the region


Since the introduction of its new store formula in 2015, Jan Linders convinces the consumer very consciously of its competence of fresh produce and its knowledge of the region. In order to keep moving in the dynamic market, the supermarket chain asked us for a new communication formula and to roll it out. The first one is opened in Gennep.

our answer

With great pleasure we developed a communication concept based on this Jan Linders expertise, which is a part of its DNA.

Customers can learn more about product groups such as olive oil, bread, nuts, potatoes, vegetables and fruit through instore signing where this specific “knowledge” is shared. "Knowledge and product are shared exuberantly with the customer." Or as the Levensmiddelenkrant describes it: "Jan Linders teaches customers".


The new instore and outdoor visual identity gives Jan Linders customers that 'joie de vivre' feeling: Jan Linders knows how the south eats and celebrates life "JOIE DE VIVRE.”

The focus is on inspiring the customer putting together his meal and also on offering more shopping convenience. Because of that combination, the formula gets even more identity.

nice to know

The opening of the latest Jan Linders has not gone unnoticed. The Dutch press writes about the new communication concept in Distrifood, the Levensmiddelenkrant and Retailtrends.


want to know more?

contact Stefan
+31 20 4280000