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“Just a great little Italian”




Julia’s at the Dutch railway stations has a new look, an even faster service, and a broader and tastier assortment. Rotterdam Central Station has the scoop. A modern-day re-interpretation on the typical Italian: contemporary look and feel, quick & vibrant. Just a great little Italian.

With our deep understanding of food retail and of how people behave, we took together with NS care of the renewed concept and the design. Making the new Julia’s faster, more relevant during the day, and up to date again were the critical objectives. We reinvented work and ordering processes, added digital ordering, translated it to layout and store design, advised on the assortment, and revamped the visual identity, including communication and disposables. The aim is to renew all 18 shops located at NS stations over the next two years.



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